Bright Side Kitchen is Winnipeg’s very first all-vegan food truck, and working on this project was a dream come true for me! I’ve followed Kirstie’s vegan recipes on Instagram for years, so creating a brand for her food truck was a perfect match for my passions. Food trucks and vegan cuisine are two of my greatest loves, and combining them with Kirstie’s inspiring mission made this branding project truly special.

Our goal was to capture the essence of community, plant-based eating, and inclusivity in the brand.