Inkblot Therapy
✽ Print/Digital Materials
✽ Lead Gen Campaign
✽ Art Direction
Inkblot Therapy is an online mental health platform offering virtual therapy, EAP programs for companies, and a variety of services aimed at improving overall well-being. This company has truly nurtured my passion for mental health and highlighted its importance in both professional and personal life. As the lead graphic designer, I've embraced a diverse range of roles and projects, contributing wherever needed and introducing new ideas whenever possible. Here’s a glimpse of some of the things I’ve worked on.
Lead Generation Campaign
We rolled out a lead generation campaign aimed at business leaders and HR directors with the goal of purchasing our Employee Assistance Program (EAP) services. The initiative included a free 25 page eBook on everything you need to know about EAP’s. The eBook was promoted via digital ads on LinkedIn and Meta, as well as through banners on our blog and main website—all encouraging users to download the eBook. Ads directed users to a landing page where they could download the eBook and receive follow-up information about our services, all presented as a cohesive visual campaign. If you are interested in viewing the entire ebook please shoot me an email.
View landing page here.
Client/Sales Tools
I joined Inkblot just after a company-wide rebrand, I led the redesign of client/sales tools to match the new brand, overhauling existing materials. I also ensured the tools were easily editable by our marketing intern and sales team, organizing and maintaining them on a Notion platform for company-wide access.